Intel, Qualcomm Hit CES: As Mobile Chip Battle Heats Up, Tech Giants Will Collide

At the start of CES 2013, Qualcomm has an enviable dominant market position, owning half the mobile processor shipments and virtually all of the LTE/4G baseband chipset shipments. But it has limited brand recognition compared to the Android smartphones it powers. To cement its dominance in the growing mobile market, Qualcomm needs to emerge as a consumer brand from the obscurity of being a component in smartphones sold under other companies? brands. Otherwise, it will lose its price premium and precious lead to competing mobile processor manufacturers.

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